Great User Experience (UX) isn’t about the bells and whistles. It’s about creating processes that are effortless to initiate, and where the user intuitively understands what they need to do every step of the way. Technology isn’t the driver in UX, but rather the ease of doing business and addressing new customer demands.
The UX design industry is met with trends that evolve as fast as technologies do. To adapt, you must stay informed about the latest trends, and since UX design is constantly changing, and what is currently popular may not be in the future, it’s important to also be open to new ideas and experimentation to create a successful user experience.
With the rise of digital banking, UX has become increasingly important for financial institutions. Consumers are now expecting a seamless and personalized experience when it comes to their banking needs, and financial institutions are responding by introducing new features and technologies to make the experience more user-friendly. We will explore 3 of the current and emerging trends in UX design in the digital banking industry.
“ Financial institutions must prioritize UX design to meet the rising expectations of customers and remain competitive in the digital marketplace. ”
- Artificial Intelligence and Machine Learning
One trend that has been gaining traction is artificial intelligence and machine learning. They have become increasingly popular in the digital banking industry, particularly in the form of online assistants and chatbots that are able to answer customer questions, monitor spending and recommend products based on a customer’s preferences. These technologies are also used for data analysis and management, security, and improving the customer experience. For example, AI can quickly identify patterns in customer data, while machine learning can be used to monitor user behavior in real-time and detect potential fraud.
- Gamification
Another trend is the use of Gamification. Gamification is the process of incorporating elements of game design into non-game experience, such as financial apps to make them more engaging and enjoyable. This not only makes the app more fun to use, but involves using game-like elements, such as points, badges, and leaderboards, to make financial tasks more engaging. It can also be used to educate users about financial concepts in a fun and interactive way and make personal finance less stressful.
Studies show that using gamification can help a company increase customer interaction by as much as 40%. The loyalty and reward programs encourage users to make healthy financial decisions with the application and helps in boosting customer retention and loyalty.
- App Clips and Instant Apps
Another UX trend in digital banking is app clips and instant apps, which offer a fast, seamless, and app-like user experience without requiring users to download the full app on their device. Instant apps and app clips in digital banking have emerged as a trend in recent years, offering users a seamless and convenient way to access financial services. These apps allow customers to perform tasks quickly and easily such as checking account balances, transferring funds, and making payments without having to download a full banking app. With their lightweight nature and reduced data usage, instant apps and app clips provide a faster and more efficient user experience. They also offer an additional layer of security by not requiring users to enter sensitive information or passwords. As mobile usage continues to increase, instant apps and clip apps are expected to become increasingly popular features in digital banking landscape.
To conclude...
UX trends in digital banking have revolutionized the way people interact with their finances. Improved user experience has enabled customers to manage their accounts, access helpful information, and complete transactions more easily.
With the continued shift to digital banking, it is evident that UX trends will continue to play a major role in the development of banking services. AI and machine learning are enabling banks to improve security, detect fraud, and offer personalized experiences to their customers. Gamification is making finance more engaging and less stressful for users, and instant apps and add clips are providing a fast and convenient way for customers to access financial services.
By staying abreast of the latest UX design trends and adopting innovative technologies, digital banking institutions can differentiate themselves from their competitors and meet the evolving needs of their customers. Ultimately, the goal of UX design in digital banking is to create a seamless and personalized experience that meets the unique needs of each customer.
